Passion Turned Brand Provocation.
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In 2019, we took lease on a once training facility for hockey goalies. This would become our space to build and share our love for things with wheels. We collectively believed that if we were to make it our own, it needed to embody our vibe and values and as human beings.
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This quickly turned into a brief;
Create a space which fosters a more playful and inviting form of automotive and motorcycle culture.